What started in 2003 as clever campaign to bring the mustache back, quickly became a global phenomenon when the creators from Australia teamed up with the Prostate Cancer Foundation of Australia the following year to dovetail the focus on fashion to a focus on men’s health. Today, the campaign raises awareness and money for men’s charities targeting prostate and testicular cancer. In 2011, the viral campaign raised more than 120 million dollars during the month of November.
